We did it!
Not only did Grace&Victory break even–making back the money we paid out to writers from our own pockets–we turned a profit! And we used that profit to good cause, making the promised donation to Black Lives Matter – Canada.
Back in the spring, while we were putting A Quiet Afternoon together, protests began in the US, and here in Canada, calling out police action against BIPOC. And we (3 out of the 4 of us are white) looked at each other and wondered if we should delay the launch. We didn’t want to take space away from coverage on Twitter and we certainly didn’t want to suggest that now was the time to take a break from everything and read an escapism book.
So we delayed our launch, and decided, at the same time, to give 50% of our profits to BLM, because as the Pillbug wrote: “quiet afternoons are so often a privilege when they should be a right”. We weren’t sure if we would even crack a profit, so just to cover our bases, we donated the rest of G&V’s anthology operating budget before we even launched. Then we crossed our fingers.
We were lucky. We made a good book, we got good word-of-mouth, and we made back our costs in under a month, hitting our target on July 30th. All of August was profit.
So last week, I crunched various numbers like sunflower seeds, and extracted a very tidy sum of $331 CAD for donation.
It’s not enough. But it’s a start.
Thank you to everyone who purchased a copy of A Quiet Afternoon. We couldn’t have done this without the support that we received from all of you, and we look forward to bringing you more low-fi stories in the future.